Canada Is 4Real!!!
April 16th, 2008
Sol Guy, a hip-hop producer, artist manager, and owner of his own indie label for Arista Records in New York is using his life and fame to reach out to countries in dire need of cultural help. He is doing this by using celebrities to draw awareness and hype, getting them to travel to different countries, and involving them with the citizens. Sol states, “We live in a society that for whatever reason, has put celebrities at the top of the pyramid.” Understanding this phenomenon he plans to “bridge entertainment and activism” by using these high profile people.
Guy, based out of Vancouver, has co-created with Josh Thome an eight part television series called 4real that will document these stars on their adventures tackling issues such as poverty, enviornment, drugs and violence, health, rights, and more. Celebrity guests for season 1 are Cameron Diaz, Mos Def, Joaquin Phoenix, Eva Mendes, Casey Affleck, K’NAAN, M.I.A. and Flea from The Red Hot Chilli Peppers.
Flea speaks out on his experience to Haiti expressing, “What was most interesting to me was that they were doing pieces on these cultures that were positive. Haiti is really going through a hard time but the show was not about ‘Hey look at all these poor people, look at the devastation, look at the malnutrition and problems they have.’ That is all anyone ever hears. This is about the boldness of the human spirit when faced with seemingly insurmountable odds. It’s about how beautiful people can be in these situations. It was one of the most touching experiences of my entire life.”
After Cameron ventured to Peru to participate in a winter solstice ceremony, she has been enlightened about how to use her power to help others. She stated, “Everywhere that I’ve been, from Africa to Nepal to Paris, Frace to Iceland and Peru, the thing that I find is that we’re all the same. We’re all human beings, we all want the same things, we want to be loved, we want to be safe. Everybody is trying to achieve the same thing in their lifetime. That’s a passion of mine, to help people understand how we coexist on this planet.”
The show airs nationally (in Canada) on MTV and CTV starting mid April, but will air globally on Nation Geographic Channels Internationally in 166 countries and 35 languages. The show schedule, episodes, and news updates can be viewed at 4real.com.
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